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What is a trademark name? How do I use the mark symbol?
Both the About logo with the red ball and the phrase "The Human Internet" are excellent examples of a trademark. A great trademark can help with the sales of goods and services and very desirable goods or services can make a trademark famous.
What Is A Trademark?Trademarks protect words, names, symbols, sounds, or colors that distinguish goods and services. Trademarks, unlike patents, can be renewed forever as long as they are being used in business. The roar of the MGM lion, the pink of the insulation made by Owens-Corning (who uses the Pink Panther in advertising by permission from its owner!), and the shape of a Coca-Cola bottle are familiar trademarks. These are brand names and identities and are important in marketing a product or service