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How To Impress, Not Stress, During The Holidays
When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have to determine who to include on your list, what kind of business greeting card to choose, and how to address the envelope.
Business greeting cards can:
enhance your current business relationships
attract new customers
remind old clients that you exist
show appreciation to supportive clients
Use proper business greeting card etiquette. What is a well-meaning gesture can offend the people you want to impress when it is not done properly.
The 8 Rules of Business Greeting Card Etiquette
Buy Quality Cards: Start with a good quality business greeting card to show that you value your clients and colleagues.
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Update Your List: Make sure your list is up-to-date with correct names and addresses. If you do this on a regular basis, it does not become a dreaded holiday chore. As you gain new contacts throughout the year, take time to add them to your database for your business greeting card group. This way you won't embarrass yourself by sending the card to the old address.
Sign Cards Personally: Even if you have preprinted information on the business greeting card such as your name, you need to add your handwritten signature. The most elegant business greeting cards should have your personal signature and a short handwritten message.
Handwrite the Address: If you are ready to throw up your hands at this point and forget the whole project, then have someone else address the envelopes for you. Don't use computer-generated labels. They are impersonal and make your holiday wishes look like a mass mailing. You may save time and even money, but can lose a client in the process.
Mail to Home Address: Mail your business greeting card to the home if you know the small business owner. Be sure to include the spouse's name. The card is not sent to both husband and wife at the business address unless they both work there.
Use Titles: Whether you are addressing the envelope to an individual or a couple, titles should always be used. It's "Mr. John Doe," not "John Doe," or "Mr. and Mrs. John Doe, rather that "John and Mary Doe."